Shsg advert

 advert for shsg sixth form

Using a DLR camera and photoshop I took multiple images reflecting SHSGs school motto and mindset. The image reflects SHSGs beliefs around being safe, happy and successful through the layout and wide shot image. The colour palette of green conveys the School community, adhering to the advert being targeted to new students joining the sixth from therefore encouraging them to become apart of the school 

Hugo boss perfume advert

beauty advert inspired by Hugo boss

 To engage my target audience of ABC1 (stereotypically) females I have used a motif of colours reflecting these ideas. The pink and red enhance the physical contents of the perfume, drawing and gratifying the audiences attention. The use of a handwriting font adds a sense of personality and relatability to the advert along with connoting femininity and sophistication 

I researched other Hugo boss adverts and was inspired by their depiction to create a modern but feminine product