beauty advert inspired by Hugo boss
To engage my target audience of ABC1 (stereotypically) females I have used a motif of colours reflecting these ideas. The pink and red enhance the physical contents of the perfume, drawing and gratifying the audiences attention. The use of a handwriting font adds a sense of personality and relatability to the advert along with connoting femininity and sophistication
I researched other Hugo boss adverts and was inspired by their depiction to create a modern but feminine product
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